mmm

There's this new search engine, Ecosia.
The ad (on youtube, here) states that the company devolves 80% of the revenues from its sponsored links to a WWF rainforest conservation project in the Amazons. Its servers are only powered by renewable energy (that's an option you have in Germany, where I believe the servers are based). Both obviously good things.

There are a few things I don't understand, though:
- If you go to the home page, it says "each free web search saves about 2m2 of rainforest". Misleading, otherwise after about 2,000,000,000,000 (if the number's wrong on my humanistic high school) clicks on the "search" button the Amazon rainforest would be saved. In fact, it's 2,000,000,000,000 clicks on sponsored links that would eventually save it. By the way, if you perform automatic searches to help them, they block your IP.
- Search results and sponsored links are provided by Yahoo and Bing. They are absolutely normal results (you want a chainsaw? we got it!). Ecosia is not allowed to reveal any information about the revenue shares Yahoo and Bing get - just believe them when they tell they manage to give WWF at least 80% of the total.
- One of the FAQ states that Google does not partner with altruistic search engines like Ecosia, because they would lose users and generate less income. Why shouldn't that apply to Bing and Yahoo, too?

I don't know about you, but I'm quite sure I've never clicked on a sponsored link in my life. They look filthy. Could it be possible that Yahoo and Bing use Ecosia to make people more willing to pick a "special" links over "regular" ones? Wouldn't that contribute to make the two companies much more effective - THE people you want your activity to be advertised by? Ads are not Ecosia-specific, Yahoo and Bing would still get profits from getting more ads. If that's true, I then would also like to know what benefits a search on Ecosia provides to Bing (therefore to Microsoft), that is just another corporation, with its social responsibility, its greenwashing campaigns, and its environmental impacts.
Any idea anyone?